Matching Your Personal Brand to Your Home Office

More and more people are working from home these days and with the holidays ahead and the shift in the workforce, that trend is likely going to continue at some capacity. At this point you have probably settled into some space in your home that you call your office, but have you really truly invested in the space? Creating the perfect home office is important to who you are in your career. It is essential to have a customized work environment tailored to one’s role within their organization and it is vital to have a suitable space to perform your work. Home offices, like physical offices spaces, are not one size fits all. Let’s review how matching your personal brand to your home office can make all the difference in your success.

What is Your Personal Brand?

You may not know it, but everyone has a personal brand. This brand is how you appear to others. A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.

You likely are aware of who you are, but how aware are you of how people see you? If you want to be in control of your personal brand, you need to focus on not only embodying it, but also matching your personal brand to your home office, especially in this time where things are much more virtual and you may not physically be interacting with your coworkers.

Tips for Matching Your Personal Brand to Your Home Office

Who you are in your career may largely depend on what type of role you have. Your personal brand may change over time as your positions evolve; however, you should focus on the present as you create an office space that reflects your personal brand.

  • Select the Right Location: If you are going to be having a lot of remote meetings, you should make sure that your home office is in a location that allows you to fully focus on those meetings and to be engaged. People can notice if others are distracted, even on a computer screen, and you should be in a location that allows you to give full attention to others.
  • Focus on Ease of Use: When creating your home office, you should design a space that will make your job easier. Having a workspace that is not convenient in its daily use can cause frustration and take your focus off your job, changing the personal brand you are reflecting.
  • Create a Space that Makes You Feel Confident: While you may believe an office is just an office, that is not actually the case. Having a home office and visual surroundings that you are comfortable and confident in can make all the difference. If you are constantly trying to avoid the poster you have behind you from being in the camera frame, you can’t truly be you. Your focus is elsewhere.
  • Have the Right Equipment: Ensure that your home office is equipped with all of the items that you need. If you need a printer, it is a good idea to add one to your space. If you are constantly on conference calls, it may be good to invest in conferencing equipment.

Matching your personal brand to your home office will not only help others to see you in the way you want them to see you, it will help you to remain successful in your career, even while working remotely. How your home office makes you feel, it’s ease of use, and how you believe others see your space can greatly impact your day-to-day.

If you are looking for office furniture to help you design a home office that reflects your personal brand, Office Furniture Warehouse can help. We have new and used furniture to suit all of your needs. From contemporary to traditional, our expert staff will help you fit both your budget and your style.

Visit one of our showrooms in Cleveland or Akron, today.